We support you with Next-Practice-Know-how!
We proudly present you a selection of episodes from the globally most listened podcast in the area of B2B Marketing. Learn from the leading Best-in-Class-Experts and innovators.
Be a brand with the innovative lean brand management approach for B2B Marketing featuring Vera Muellner (Global Marketing Manager) and Kirsten Ives (Moodly)
"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch (Author for H2H Marketing, Professor, Consultant), Part 1.
How to get Jump started in B2B social selling featuring Beatrice Ermer from innogy/RWE.
B2B Marketing strategy and how to find the needle in the haystack featuring Alex Cairns (B2B Marketer helping manufacturing & scientific companies increase leads & profits. Founder & MD at multi-award-winning)
Next generation B2B Marketing featuring Joel Harrison (Editor-in-Chief and Co-Founder of B2B Marketing)
Best of B2B Marketing Pt.1
Where are we coming from and what is the urgency for industrial marketing managers to act, getting them finally out of the "coloring-in department" corner.
We close the gap to the rapidly growing ecosystem by using proven approaches & models
Our podcasts reproduce the relevant content of the most outstanding specialist literature in the area of "B2B marketing. Here we present the most recent state of knowledge in theory and practice in the area of business-to-business marketing and introduce you to proven approaches and models from entrepreneurial practice. Our podcast episodes do not only deal with classic marketing terms, but also deal in detail with their applicability and implementation.